couth innovATION GROUP

Heritage | Strategy | Leadership | Legacy

🏛 WHO ARE WE

Couth Innovation Group (CIG) is a culture-first strategy and innovation company built to transform systems, elevate leaders, and protect legacy.

As a parent company, CIG leads initiatives at the intersection of sports, technology, education, entrepreneurship, government, and public policy—offering integrated solutions that drive generational impact.

Our work spans from NIL certification and athlete leadership to institutional consulting, digital credentialing, and community advancement. At CIG, heritage is not a barrier, it’s our blueprint.

Bridging Heritage & Innovation.

Leading the Future of Sports, Education, & Culture.

🧬 The CIG Ecosystem 🚀

Symbolizing DNA, synergy, innovation, and connected systems — perfect for a multi-entity brand like yours!

🏅Couth Sports

Our flagship division powering NIL education, training, certification, athlete branding, leadership curriculum, and compliance tech for universities, collectives, and student-athletes from all divisions.

Your NIL is more than a name. It is your story. We build that story WITH you.

🏛 CHIEF

Couth Heritage, Innovation & Education Foundation (CHIEF), a 501(c)(3) non-profit corporation, preserves cultural legacy through education, digital storytelling, and social impact programming; especially for diverse and marginalized communities throughout the world.

Growth, sustainability, and community development with strategy and innovation.

📜 TNLIC

The Tennessee NIL Leadership & Innovation Commission, led by CIG, is the nation’s first independent state-level NIL policy body, setting ethical and revenue-aligned NIL standards for institutions, athletes, agents, and collectives.

We regulate the game before it gets played.Certifying the future of NIL.

Innovation. Culture. Capital.

We build the future of sports through smart systems, bold storytelling, and strategic partnerships. Our model empowers athletes & leaders, elevates legacy, & generates real revenue—turning influence into infrastructure and heritage into global value.